Simply Augmented

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About Us

At Simply Augmented, we are committed to guiding businesses down the right Gen-AI adoption path, working closely with you to discover the ideal solutions that blend technical feasibility with significant business value. Our approach emphasizes low upfront costs, ensuring that the development of your initial solutions are both affordable and successful.

We believe in growing alongside our clients; therefore, we not only deploy solutions but also host and maintain them, actively contributing to the evolution of your business. By partnering with us, you gain a dedicated team that is invested in your success, mapping out a strategic roadmap for sustained growth and innovation.


You know where you want to derive value from Generative AI technology in your business. At Simply Augmented, we bring a deep understanding of technical feasibility and the broader AI ecosystem. Our consulting service focuses on combining your vision with our technical insight. Together, we map out a strategy that aligns your objectives with the capabilities of AI, ensuring a tailored and effective path to achieving your business goals.

Having identified the right starting point for your business, we leverage the best technologies and methods available to get you into production quickly and on a path to continued growth and success. Our AI applications range from specialized conversational AI, augmented workflows fully integrated into your existing systems, and integration of enterprise LLM products into your business environment.

In the constantly evolving landscape of AI, managing and hosting applications requires expertise and agility. Simply Augmented can host and manage your solutions to ensure optimal performance, security, and scalability. Our management services includes continuous monitoring, updates, and support, ensuring that your AI solutions remain state-of-the-art. We focus on providing seamless integration with your existing infrastructure, allowing you to concentrate on your core business activities while we handle the technical complexities.

Meet the Simply Augmented leadership team. We will partner with you to scale your business

Boaz Ashkenazy


Boaz is dedicated to building an AI-first company that empowers businesses to harness the power of generative AI through the strategic integration of AI into business operations. Drawing on his experience at Meta, where he played a role in developing innovative productivity solutions, as well as his involvement in scaling multiple tech startups, Boaz possesses a multifaceted skill set that fuels his passion for driving transformative change. Boaz is the host of the Shift AI podcast syndicated through Geekwire.



Larry brings broad technical and business experience to the company. Larry joins Simply Augmented after a long entrepreneurial career that included helping lead Impinj to IPO in 2016 as a member of the executive leadership team, followed by the acquisition of by Apple in 2019 where he was head of market and product strategy. Larry then left Apple to become the CTO and co-founder of AirTerra, a retail supply chain solution provider that was acquired by American Eagle Outfitters in 2021.



Ashwin Kadaru spearheads the development and implementation of secure and scalable AI solutions tailored to empower businesses and their workforce. Prior to joining Simply Augmented, at Meta Ashwin crafted productivity tools with a strong emphasis on security. Before that, he was a software engineer at Accenture, contributing to the creation of robust enterprise-level tools. Ashwin is committed to innovation and security as a guiding principle in the development of Simply Augmented's AI offerings.

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