Simply Augmented

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About Us

At Simply Augmented, we are committed to guiding businesses down the right GenAI adoption path, working closely with you to discover the ideal solutions that blend technical feasibility with significant business value. Our approach emphasizes low upfront costs, ensuring that the development of your initial solutions are both affordable and successful.

We believe in growing alongside our clients; therefore, we not only deploy solutions but also host and maintain them, actively contributing to the evolution of your business. By partnering with us, you gain a dedicated team that is invested in your success, mapping out a strategic roadmap for sustained growth and innovation.

WHAT WE OFFER

You know where you want to derive value from Generative AI technology in your business. At Simply Augmented, we bring a deep understanding of technical feasibility and the broader AI ecosystem. Our consulting service focuses on combining your vision with our technical insight. Together, we map out a strategy that aligns your objectives with the capabilities of AI, ensuring a tailored and effective path to achieving your business goals.

Having identified the right starting point for your business, we leverage the best technologies and methods available to get you into production quickly and on a path to continued growth and success. Our AI applications range from specialized conversational AI, augmented workflows fully integrated into your existing systems, and integration of enterprise LLM products into your business environment.

In the constantly evolving landscape of AI, managing and hosting applications requires expertise and agility. Simply Augmented can host and manage your solutions to ensure optimal performance, security, and scalability. Our management services includes continuous monitoring, updates, and support, ensuring that your AI solutions remain state-of-the-art. We focus on providing seamless integration with your existing infrastructure, allowing you to concentrate on your core business activities while we handle the technical complexities.

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Meet the Simply Augmented leadership team. We will partner with you to scale your business

Boaz Ashkenazy

CEO

Boaz is dedicated to building an AI-first company that empowers businesses to harness the power of generative AI through the strategic integration of AI into business operations. Drawing on his experience at Meta, where he played a role in developing innovative productivity solutions, as well as his involvement in scaling multiple tech startups, Boaz possesses a multifaceted skill set that fuels his passion for driving transformative change. Boaz is the host of the Shift AI podcast syndicated through Geekwire.

LARRY ARNSTEIN

CTO

Larry brings broad technical and business experience to the company. Larry joins Simply Augmented after a long entrepreneurial career that included helping lead Impinj to IPO in 2016 as a member of the executive leadership team, followed by the acquisition of Xnor.ai by Apple in 2019 where he was head of market and product strategy. Larry then left Apple to become the CTO and co-founder of AirTerra, a retail supply chain solution provider that was acquired by American Eagle Outfitters in 2021.

ASHWIN KADARU

VP ENGINEERING

Ashwin Kadaru spearheads the development and implementation of secure and scalable AI solutions tailored to empower businesses and their workforce. Prior to joining Simply Augmented, at Meta Ashwin crafted productivity tools with a strong emphasis on security. Before that, he was a software engineer at Accenture, contributing to the creation of robust enterprise-level tools. Ashwin is committed to innovation and security as a guiding principle in the development of Simply Augmented's AI offerings.

Advisory Board

The Simply Augmented Advisory Board is dedicated to enhancing value and fostering strategic partnerships across both private and public sectors.

Joe Nguyen

WA STATE SENATE

Senator Joe Nguyen is a dynamic leader in both public service and the private sector. Elected to the Washington State Senate in 2019, Joe serves as the Chair of the Environment, Energy & Technology Committee and also serves as the Vice Chair of the budget-writing Ways & Means Committee, Senator Nguyen spearheaded the creation of Washington's first AI Task Force, positioning the state at the forefront of technology and public policy. In addition to his legislative roles, Senator Nguyen is leading Simply Augmented's public affairs and government sector work. His deep understanding of both policy and technology drives innovative partnerships and initiatives, helping government agencies leverage Generative AI to enhance public services and operations.

Zach Friend

SANTA CRUZ COUNTY (CA) SUPERVISOR

Zach Friend is a distinguished public policy and communications expert with extensive experience in shaping significant legislative and regulatory policies at local, state, and federal levels. His career includes roles with multiple presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate, the U.S. House of Representatives, and he has served multiple terms as a Santa Cruz County Supervisor for the Second District in California. Zach played a pivotal role in developing meaningful AI legislation across the country, from assisting on the recent Biden Administration AI Executive Order to drafting local and state-level AI policies. He was appointed to state and national AI committees that help develop policies and best practices for AI usage for local governments that ensure community interests and needs are met.

David Frockt

FORMER WA STATE SENATE. WA HOUSE OF REPRESENTATIVES

Former Washington State Senator David Frockt has been a steadfast advocate for public health and human services throughout his decade-long tenure in the state legislature. In addition to his work in healthcare, Frockt has actively engaged in legislative efforts to combat misinformation, particularly in the realm of artificial intelligence. He sponsored groundbreaking legislation aimed at addressing the challenges posed by deep fakes in elections, spearheading efforts to safeguard the integrity of information and uphold transparency in government processes. Beyond his legislative role, he continues to influence the healthcare sector by serving on numerous healthcare boards, playing a vital role in shaping health policies and practices.

Yifan Zhang

AI2 Incubator

Managing Director at AI2 Incubator, born from the Allen Institute for AI (AI2). Previously 2x founder and CEO of Loftium (affordable home ownership, acquired by Flyhomes) and GymPact (top 5 mobile fitness app). Both companies have been featured in The New York Times, and I was named in Entrepreneur's “50 Most Daring Entrepreneurs” and Forbes "30 under 30". I also serve on Seattle Mayors Bruce Harrell’s One Seattle Civic Partnership and served on Former Mayor Jenny Durkan’s Innovation Advisory Council. Techstars alum, mentor and EIR. Harvard University alum.

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