The Shift AI podcast explores how AI and ML is changing the way that we work in the digital age through interviews with thought leaders who are redefining how businesses and employees will be impacted by emerging technology. Host Boaz Ashkenazy is the founder and CEO of Augmented AI, a provider of AI solutions designed to help businesses grow and scale.
In this episode of the Shift AI Podcast, Boaz Ashkenazy welcomes Brian Buchwald, who leads AI strategy and product development at Edelman, the world’s largest communications firm. With his impressive background spanning investment banking, ad tech, digital media, and entrepreneurship, Buchwald offers a unique perspective on how AI is transforming both internal operations and client services at global scale.
Discover how Edelman is implementing AI across its 7,000-employee organization and for its prestigious client roster. Buchwald shares fascinating insights on the balance between automation and human expertise, the evolution of trust in the AI era, and how communications professionals are quantifying their impact. Whether you’re interested in AI implementation at enterprise scale or the future of knowledge work, this episode reveals how “curated automation” is redefining an entire industry while keeping the human element at its core.
Chapters:
[00:00] Introduction to Brian Buchwald and Edelman
[03:09] Brian’s Career Journey from Ad Tech to Communications
[05:35] Four Lenses of AI Implementation at Edelman
[06:59] Trust Quantification and Research Transformation
[10:17] Trust and AI: The Public Perception
[13:01] Three-Tiered Approach to Client Transformation
[17:55] Measuring Business Value in Communications
[21:48] The Human-Machine Partnership in Creative Work
[24:11] Mentors and Strategic Influences
[29:11] The Future of Work: Curated Automation
Connect with Brian Buchwald
LinkedIn: https://www.linkedin.com/in/brian-buchwald-0447591/
Email: brian.buchwald@edelman.com
Connect with Boaz Ashkenazy
LinkedIn: https://www.linkedin.com/in/boazashkenazy
X:https://x.com/boazashkenazy
Email: shift@augmentedailabs.com
The Shift AI Podcast is syndicated by GeekWire, and we are grateful to have the show sponsored by Augmented AI Labs. Our theme music was created by Dave Angel
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About the Shift AI Podcast
In today’s rapidly evolving job market, staying ahead of the curve is essential. Shift AI, a podcast hosted by Boaz Ashkenazy, delves into the strategies and mindsets necessary for professionals to succeed and thrive in the digital age.
At the core of our exploration is the profound impact of emerging technologies like AI and ML, and how they are reshaping the contours of professional environments and redefining the nature of work itself.
By interviewing innovative leaders who are transforming the workplace, Boaz provides listeners with insights on how to navigate the ever-changing landscape of technology and work.
Whether you’re an entrepreneur, executive, or simply looking to take your career to the next level, Shift AI is a must-listen for anyone looking to adapt and excel in the modern workforce.
About the Host
Boaz Ashkenazy, the CEO and Co-founder of Augmented AI Labs, is a visionary leader at the forefront of shaping the future of work through the strategic integration of AI into business operations and product offerings.
With a diverse background spanning product development, design thinking, and enterprise productivity, Boaz brings a unique perspective to the table.
Drawing on his experience at Meta, as well as his involvement in scaling multiple startups and his early career in architecture, Boaz possesses a multifaceted skill set that fuels his passion for technology and tghe future of work.
